01 Discovering Customers' Requirements |
05 Making Proper Evaluation |
| We discover the actual needs of consumer by the thorough market research and close communication with customers, and make use of the needs for the development of new products. |
GOSEN have introduced new valuation standards for the performance evaluation of strings. GOSEN do not only rely on the senses of (its) advisory staff members but also use epoch-making technology for precise evaluation supported by equipment developed by GOSEN. |
02
Utilizing Abundant Know-how |
06
Making Proposals to Customers |
| GOSEN possess affluent know-how at all stages, ranging from original yarn manufacturing to yarn processing stages with approximately 100 patents registered. This number demonstrates GOSEN's high-level performance of technical development. |
At this stage, trial product presentation is performed. GOSEN receive frank opinions from customers and utilize the opinions for the next proposal. GOSEN hold to uncompromising standards on the presentation of better products. |
03
Adding New Ideas |
07
Birth of New Products |
| New products will not be born only from a combination of the accumulated know-how. GOSEN's Research and Development Center flexibly takes in a variety of ideas for the creation of commercial products with high added value. |
Products based on the finely-tuned responses to customers' requirements will be put on the market. The work of GOSEN's research and development staff does not end at this stage. Based on the new products, the staff members examine product commercialization for other applications and connect the results to the development of other products. |
04
Thoroughgoing Comparison and Examination |
|
| Parties concerned as well as the research and development staff members strictly check a number of trial products manufactured with a variety of techniques, and compare the performance of each product. This is one of the important steps of research and development. |
|
